Hi! I’m an East coast transplant living in California (formally San Francisco/Oakland and now SoCal, aka “the OC”). I love my family & friends, my community, animals, nature, gardens, wine, art & travel. I’m absolutely a “live to eat” person; luckily my husband knows his way around the kitchen & I’m the grateful recipient of his cooking prowess. Recently, I became an empty nester - my “adulting” children are pretty damn awesome.

I spent more than 30 years in business, most recently as a software leader looking after the success of global customers. In 2022, I decided to leave my position at Oracle; I needed a long break & wanted space to take things slower and spend more priceless time with my family & friends. I’m very grateful for the invaluable time I’ve had which gave me space to catch up on reading, travel as well as design & install a lovely native garden (the birds, butterflies & hummingbirds are very happy)! And yes, I admit I joined the pickleball craze & I’m hooked.

Susan Keefe, Founder

Another huge motivator for leaving my career last year was to focus on what I could do about our climate crisis. Here on the west coast, fires, floods & drought are typical. During “fire season” (which isn’t predictable anymore), people are getting used to wearing a mask when going outside. I think of the future for my kids and firmly believe what is happening is a global child rights & environmental justice issue.

So, I took courses, got certifications, consumed environmental books, blogs, documentaries & podcasts. I went down the rabbit hole learning about the myriad of complex issues impacting our climate & the lack of urgent, systemic change, mostly due to politics and the unwavering support and influence of the Oil & Gas and Petrochemical industries.

Since I’m a people person, I reached out & connected with passionate, talented climate advocates, educators & local government leaders. I enthusiastically attended city council meetings & joined local and national environmental groups to see what I could do to have a bigger impact. I listened to what people had to say as they shared their anxieties & frustrations, their optimism & hope.

Many people I spoke with wanted someone to guide them, so I organized locally with a goal of motivating others to make (even small) sustainable changes in their own lives & I shared how to best participate in local climate activism. And, while I want things to move faster, each step is indeed a part of the journey.

I formed Eco Forward to motivate others to make less wasteful choices, learn how to advocate for our shared environment & improve the health of our communities. It’s about progress, not perfection…and the time to dig in and start is now.

I’m very hopeful we will carefully consider the impact our choices have on our environment & take action to stop the resulting damage to our communities & the future of our beautiful planet.

-Susan Keefe, Founder, Eco Forward